Futron Incorporated is a government contractor provider and vendor with IT, networking, cloud computing and security systems capabilities with twenty years of service and experience in 24 countries around the world. Without changing the existing wine red, black and white logo, and in consideration of an overexposure of industry standard blue logos and info graphics, the intent for the development and refinement of this new graphic system, vocabulary and color palette for Futron is based on a subtle combination of three neutral colors: light tan, warm khaki gray and a golden sand color to compliment and enhance the exiting logo as well as the typical blue colors of co-branding vendor logos and info graphics. This solution creates a hierarchy with the Futron logo visually standing out at the top, supported by blue info graphics and then organized with subtle background colors and rectilinear layout geometry. This also allows the Futron brand to stand out in context of trade show competition and amidst piles of collateral that accumulate for government contract managers.
Existing identity refinement
Images of graphic vocabulary and hierarchy the unifies an existing wine and black color logo, typical industry standard blue color info graphics and competitive branding with a combination of neutral colors, tan, khaki and sand plus simple geometric borders to enhance and organize body copy and information in orderly formats
Presentation formatting
Elevation rendering illustrating Futron Incorporated brand identity vocabulary extended to trade show banner graphics including logos, four service icon images and color coordination with thirty six inch wide by ninety inch high banner, six foot long table with color logo branded table cloth and table skirt and a male and female salespeople with color coordinated neck ties and branded collateral handout materials.
Trade show graphics
Futron Incorporated infographic design and handout information to illustrate their global reach across 24 countries in a clear uncluttered info graphic map layout
Global network info graphic
Futron Incorporated brand identity guidelines for preparation of customized handouts that outline service capabilities and qualifications
Services handout guidelines
Futron Incorporated brand identity guidelines for preparation of customized Power Point presentations that outline service capabilities and qualifications. Corporate Identity Graphics by Mark Ksiazewski at Centre Street Creative
Power Point presentation guidelines
Futron Incorporated brand identity vocabulary and global info graphic re-purposed for a client and customer thank you card
Thank you card
Futron Incorporated brand identity vocabulary extended to the design of a whimsically themed birthday celebration greeting card
Birthday card
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